“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” - Lindy Roy

Lindy Roy’s quote beautifully encapsulates the essence of great design.

By striving for simplicity and clarity, designers can create extraordinary and impactful designs.

When a design is simple, it becomes easily understandable and accessible to its audience.

It eliminates unnecessary complexity, allowing the intended message or purpose to shine through seamlessly.

Similarly, clarity ensures that the design communicates its intended message clearly and effectively.

It removes ambiguity and confusion, making the design more engaging and memorable.

In essence, Lindy Roy’s words remind us that the pursuit of simplicity and clarity is the key to achieving remarkable and timeless design.