We are located in
Central Manchester
OFFICE
3 Stevenson Square,
Manchester M1 1DN
(+44) 161 521 3234
info@createitstudios.co.uk
This Notice outlines the mandatory disclosure requirements for all individuals, reviewers, and entities ("Endorser" or "Influencer") engaged by or affiliated with Create it Studio Architects (the "Company") to promote, endorse, review, or market the Company's services, products, or brand on any online or media platform, including social media, blogs, and video channels.
1. Mandatory Material Connection Disclosure
Per Federal Trade Commission (FTC) guidelines and the Company's commitment to consumer protection, every Endorser must clearly and conspicuously disclose their material connection to Create it Studio Architects in all published content, including posts, videos, stories, and comments.
- Clarity and Placement: The disclosure must be easy to find, easy to understand, and placed in a location where consumers are likely to see it before engaging with the endorsement. It must be placed in the primary content, such as the caption or beginning of the video, and not solely in hidden menus, profiles, or the end of a long list of hashtags.
- Required Hashtags: Endorsers must use clear, unambiguous hashtags to signal the connection. Acceptable examples include, but are not limited to:
- #ad
- #sponsored
- #CreateItPartner
- #paidpromotion
- Unacceptable Disclosures: Disclosures that are vague (e.g., #spoon, #partner), buried in text, or require a user to click "See More" to view them are strictly prohibited.
2. Compliance with Regulations and Platform Rules
The Endorser is individually responsible for ensuring that their promotional activities comply fully with:
- FTC Endorsement Guides: Adherence to all current guidance regarding truth-in-advertising and testimonial disclosure.
- Platform-Specific Rules: Compliance with the specific rules and tools provided by the social media platform (e.g., Instagram's Branded Content tool, TikTok's disclosure settings).
- Honesty: Endorsements must reflect the Endorser’s honest opinions, beliefs, or experience. If an Endorser has not personally used the service, this must be disclosed.
3. Monitoring and Compliance Obligations
Create it Studio Architects reserves the right to monitor all Endorser content to ensure compliance with this Notice.
- The Company may require the immediate removal or correction of any content that fails to meet these disclosure standards.
- Non-compliance may result in the termination of any affiliate or endorsement agreement and forfeiture of compensation.
4. Severability
If any part of this Notice is determined to be invalid or unenforceable pursuant to applicable law, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision, and the remainder of the Notice shall continue in effect.
5. Contact Information
If you have any questions or concerns regarding this Influencer Endorsement Transparency Notice, please contact us at:
Email: info@createitstudios.co.uk
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